The 10 Timeless Principles of Good Design by Dieter Hams

There’s no doubt Dieter Rams is one of the most influential designers of all time. As a result, every design blog has at least one article about Dieter Rams’ 10 Timeless Principles of Good Design, we are no different.

Above all, it’s worth to see them again. Here’s a scene from “Rams,” Gary Hustwit’s new documentary:

For the record here are Dieter Rams 10 Commandments:

Everything interacts and is dependent on other things. Therefore, we must think more thoroughly about what we are doing, how we are doing, and why we are doing.

Dieter Rams

Good design is:

  1. INNOVATIVE
  2. MAKES A PRODUCT USEFUL
  3. AESTHETIC
  4. MAKES A PRODUCT UNDERSTANDABLE
  5. UNOBTRUSIVE
  6. HONEST
  7. LONG-LASTING
  8. THOROUGH DOWN TO THE LAST DETAIL
  9. ENVIRONMENTALLY-FRIENDLY
  10. AS LITTLE DESIGN AS POSSIBLE
Design Principle - Back to simplicity, back to purity. Elumina

Roberto Simões

Growth-driven designer and entrepreneur. He believes that good design is conversion-driven; therefore, it has to be data-informed, as well be intelligible, engaging, and delightful. He loves branding; he is obsessed with marketing and product design. Mindfulness practitioner and music lover, he's always trying to increase his productivity.

×

By using this website you agree to our Cookies Policy