Business

SEO Website Audit: A Complete Guide

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Not ranking on Google? Perform an efficient SEO audit of your website.

Everyone wants to see their websites at the number one position in search engine results pages. SEO comprises of several factors that should be considered and improved to boost the ranking of youth website. To check that if those factors are implemented and executed on your website, SEO experts conduct website audits using different SEO tools.

In this post, we will discuss how to conduct a website audit for SEO purposes and improve the factors that are not implemented on your website.

Improve technical SEO of your website

Once you have your hands on the right software, there is plenty of stuff you can test in your SEO audit with little or no effort. Screaming Frog Spider and Prepostseo is among the most popular. This tool is everything you need for a quick check-up of the web. Below are some of the technical SEO factors:

Add Titles

Page titles will hone in on a specific subject and, in the end, include some form of an advertised word, either a brief message on the logo or the name of the blog.

Focus on reviewing and modifying page titles by searching them in Spider Simulator for any names or duplicates on the missed tab. You may require certain meta descriptions of good quality too.

Add meta-descriptions

A meta description is an invitation to a searcher to enter the website. A short, friendly, and comprehensive meta description can draw more users to your page.

Here is where readers ought to sign up, and they’ll move through.

In Spider Simulator, you can display and adjust all meta descriptions under the “Meta description” category.

If you are there, you can say whether all of the meta explanations are pretty fast duplicates. Some sites require a unique definition since each page is specific.

The next move is to get canonical URLs verified. The canonical URL is the URL that lets Google know what the root is for any particular article. Look for any pages that lack canonical URLs, and figure out whether the canonical URLs suit your pages’ standard URLs.

Boost User Experience

Search Engines are growing smarter. Now, they’re reading user signals to recommend good UX sites. So if your UX is terrible, your SEO and rankings will be too. The positive thing is there are countless methods to boost UX.

Look first for the fruit, which is low-hanging. What are any simple enhancements that will make things simpler to search and access your website? Be sure that the colors on the website adopt a similar color scheme so visitors will pay special attention to the text.

Headings should stick out, and clearly recognizable ties should be. You can add some pictures and images anywhere you can. Photos and videos may help set a tone, introduce a product or service, or direct visitors to certain parts on your sites.

Make sure you include ample images and videos where appropriate but maintain the right balance between text and pictures. Concentrate even on keeping essential details above the fold of the website.

Not ranking on Google? Perform an efficient SEO audit of your website.

Your website should be responsive

Mobilegeddon has prompted webmasters and advertisers to hurry to build mobile versions of their websites. And the demand for cell phones can just get worse. By 2021, 52.3 million smartphone devices can just access the website.

When more users use mobile apps to access the internet, enhancing mobile UX makes sense. Run the website via Google’s Mobile-Friendly Check to see how good the website is optimized for smartphone devices. If you have entered your URL, it will inform you whether your site is mobile compatible or not. You will see how the website appears through different platforms, too. The foundation for any good SEO campaign is good content, and you need to incorporate an SEO plan for content as well.

Integrate an SEO plan for content

The website should be able to address any questions a searcher may ask Google. It may be difficult to audit your content, as you would need to look at the consistency of the work along with the best criteria on the website.

That means you need to check grammatical mistakes using a grammar checker. Grammar Checker is the best free solution to find grammatical mistakes in your content. And make sure to install the Grammarly extension while writing content on WordPress. This plugin helps you to see how tailored your research is with your goal keywords. Search for posts that have a word count that is fewer than 300 characters. Use a word counter to count words in your posts. 

Focus on the structure of the site

When the structure of the website does not make sense, the visitors will be confused. And so is Google. Make sure the selection covers each and all of your site’s key sections. Adding these to the homepage and footer menu is a smart idea too.

You can also have a sitemap which describes the layout of the website. Speak of a pyramid as a platform. Certain pages that follow those keywords should be promoting your main posts.

When the web speed and load times are sluggish; however, the framework of the web does not do you any good, as users would click off before they even see the stuff.

Not ranking on Google? Perform an efficient SEO audit of your website.

Improve the loading speed of the site

If it takes longer than four seconds to launch, over 25 percent of users may abandon your website. To keep users from jumping off your platform, you need to ensure it loads as soon as possible.

Google’s PageSpeed Insights tool is often helpful when measuring the site’s speed in the mobile version, which is usually distinct from standard browsing speed.

There are lots of items that can slow load speed of the site, so these are few of the more critical issues to look out for:

  • A heavy code-to-text ratio: Too much coding will boost load speeds.
  • Size of Page: Typically, pages greater than 1.5 MB require even longer to load.
  • Script problems: Uninstall unnecessary code from your site.
  • Caching: Enable caching and consciously use it to store as many elements as necessary.
  • Image size: Compress the images if it makes up more than 75 percent of the file space of the website.

Wrapping up

If the homepage is as you like it, but you don’t have the traffic or search results the rivals do, you’ll need to conduct an audit of the SEO website. An SEO audit reviews site mistakes and lets you find what needs to be addressed on your web sites to improve visibility in search engines.

You can improve technological SEO by doing tests on Penguin and Panda. To boost page descriptions, titles, etc., use SEO tools. Use a web crawler tool to run a full-site crawl that looks at every page on your website. Work from there on enhancing the overall architecture and site’s user interface.


Want some more?

Now that you’ve sharpened your SEO skills, how about learning more about Email Marketing?

Avatar for Jake Oscar
Jake Oscar

Jake Oskar is an SEO specialist. He writes for online business marketers and SEO tools users to make their Google rankings surge.

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