The products in the store are very similar. The human need is simple and depends on a few products. But consumers’ emotional desire drives them to choose one product over another. Therefore, packaging design is so important. The packaging is the main element of connection and communication between the consumer, the product, and the brand. The product package needs to communicate and inform the consumer what the product is about. And above all, how the product will add value to their lives.
When it comes to superfluous products like beauty products, packaging plays an even more critical role in the product’s marketing.
Our last Inspirational Branch featured a Bunch of Beauty Products Branding. This time, we follow the same Beauty Theme, though having a more minimalist mindset when choosing the Branding Designs we are featuring. These Beauty Products Minimalistic Packaging Designs have a simpler, cleaner approach:
Bodhi Blends is a little shop of handcrafted balms, sprays, and lotions.
They use plant-based potions, working with high quality, organic, and ethically sourced botanical ingredients to create products that are designed to support and nourish inside and out.
This is by one of my favorite Branding + Web Studios, Ryn Frank. Go check their work, it’s awesome!
Minimalistic Packaging: Quique Cosmetics
Polish brand designer Sebastian Bednarek creation for the Russian company Quique.
Minimalistic Packaging: NBI5 Cosmetics
Graphy brand package design team devised a way to effectively communicate the core value of the brand NBI5 to customers. Cheers to this excellent team: Saerona Shin (graphic designer), Ryan Kim (creative director), Seung Chae Lee (product/package designer), and Hyejin Choi (graphic designer).