The new documentary about the legendary Dieter Rams is out!

The 10 Timeless Principles of Good Design by Dieter Hams - Elumina

There’s no doubt Dieter Rams is one of the most influential designers of all time. As a result, every design blog has at least one article about Dieter Rams’ 10 Timeless Principles of Good Design, we are no different.

Here’s a scene from “Rams,” Gary Hustwit’s new documentary:

Watch the full documentary on Vimeo On Demand: vimeo.com/ondemand/ramsfilm. It’s costs only 5 bucks!

For the record here are Dieter Rams 10 Commandments:

I know you know it. Above all, it’s worth to see them again. After all, for over fifty years, Dieter Rams has left a remarkable contribution to the field of product design with his iconic work at Braun and Vitsoe. The objects Dieter has designed have touched the lives of millions of people. So many of us have had a Braun coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. Or an Oral-B toothbrush. A Vitsoe 606 shelving system. Or any of the hundreds of other products Dieter has designed or overseen the design of.

Everything interacts and is dependent on other things. Therefore, we must think more thoroughly about what we are doing, how we are doing, and why we are doing.

Dieter Rams

Good design is:

  1. INNOVATIVE
  2. MAKES A PRODUCT USEFUL
  3. AESTHETIC
  4. MAKES A PRODUCT UNDERSTANDABLE
  5. UNOBTRUSIVE
  6. HONEST
  7. LONG-LASTING
  8. THOROUGH DOWN TO THE LAST DETAIL
  9. ENVIRONMENTALLY-FRIENDLY
  10. AS LITTLE DESIGN AS POSSIBLE
Documentary about Dieter Rams. Design Principle - Back to simplicity, back to purity.

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