Elumina https://elumina.me The Magazine for the Mindful Graphic Designer Fri, 12 Jul 2019 07:22:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://elumina.me/wp-content/uploads/2016/08/cropped-favicon-elumina-32x32.png Elumina https://elumina.me 32 32 008a8f 8 truths about productivity https://elumina.me/8-truths-about-productivity/ https://elumina.me/8-truths-about-productivity/#respond Wed, 13 Mar 2019 22:11:40 +0000 https://elumina.me/?p=2061 Do you sit in front of the computer and then you decide what to do? Do you start your day by replying to WhatsApp messages or emails? Do you stay up until late at night connected to the virtual world? These are just 3 of the infinite habits that are not productive because they violate […]]]>

Do you sit in front of the computer and then you decide what to do?

Do you start your day by replying to WhatsApp messages or emails?

Do you stay up until late at night connected to the virtual world?

These are just 3 of the infinite habits that are not productive because they violate the absolute truths about productivity.

At the end of a busy day, you wish you’d accomplished more. This happens when we go against the first rule:

1. Being busy doesn’t mean being productive

Productivity is about the efficiency of production. It’s the ratio between the amount of work you put into something and the result it generates.

If you don’t have clear goals, you can’t be productive. What do you want to achieve?

If you want to learn a new language, replying to messages, paying bills, posting on social media, is not productive.

For sure everybody needs to do this kind of tasks, that’s why successful people either outsource trivial tasks or schedule blocks of time to perform them.

Try asking yourself 3 to 6 times per day using your phone’s alarm: “At present, am I just busy or am I working on my goals?”

2. New tasks are always coming up

The more you do, the more tasks pop up, and the lack of time issue remains.

If you have a clear goal, prioritizing tasks is your next step.

You can’t do everything all at once; it doesn’t matter how good you are good at multitasking. Unless you prioritize your tasks, you’ll always be busy.

Now let’s analyze one thing that happens all the time: when a friend sends you a message, is it at the time you would like to receive it, or at the time your friend would like to post it?

The answer is obvious, isn’t it?

If you don’t take care of your most important asset, your time, you turn into the agenda of others.

3. Don’t let other people set your agenda

The practical action here is to disable the notifications of your phone, turn off your email client and set a period of your day just for that.

I block 30 minutes in the morning and 30 minutes at the end of the day to check emails, WhatsApp messages and to do other administrative stuff.

Moreover, now we are going to the fourth truth:

4. The purpose is your most valuable asset

The most flawed direction I see people taking is the rush towards money.

I don’t think I need to list all the benefits of money here, but looking at it as “the goal” is one of the biggest mistakes our society has made.

The idea here is to stop and think: I know money is necessary, but first of all, what do I love? What is my life purpose?

If you want to help people to live a healthy life, there are many ways you can conquer your wealth. If you love sports, you can be a personal trainer, if you like healthy food you can be a nutritionist, and so on.

You might think, most personal trainers are poor. I can’t build the life I want by following this path. Instead of looking at the unsuccessful trainers, why don’t you try understanding how the successful professionals got there.

When we do something with passion, it’s easy to become good at it. The better we become, the more chances we have to make more money out of it.

Just don’t go the other way and decide to make money at any cost.

One thing that often happens to me, is when I’m doing something aligned to my goals, and suddenly I remember that I need to do something else: I have to clean the dishes before my wife arrives, I need to send that email to my friend, I have to book my next trip, etc.

I get so anxious about these “less important” things that productivity falls remarkably.

This is because I’m contradicting the fifth truth:

5. Stop thinking of something that you can’t deal with at the moment

To stop this energy thief, a great idea is to have a repository of those ideas that pop up in your head.

I use a to-do list application for this, but you can just have a pen and paper always at hand. Quickly jot down what pops up in your mind and return to the critical task.

Now the sixth truth is:

6. Don’t treat exceptions as rules

We have a huge tendency to do this both in our personal and professional lives!

I need to lose weight: but I have that barbecue party this weekend. So, I’m not going to start my diet.

I need to stop spending time on my phone and removing the notifications would be a good starting point. But what if there is an emergency? So, I’d better not switch notifications off.

We just saw the exception as a rule!

Wouldn’t it be more efficient to adjust your diet to these days or create a channel for urgent messages?

For sure!

And now we come to an advanced topic related to productivity, which is about HAPPINESS.

Sometimes we want to be more productive because we believe that when we are productive enough, we will have time to do the things we really like and then we will be happy.

I thought so, and then I set my day to wake up at dawn, to study, to meditate, to do extra work and so on.

I was an extremely productive person, but it comes to a point where I became a robot, and I forgot the simple things that make sense to me!

To be clear, I do not mean that we should not want to conquer things in life, I even see it as one of the essential elements of happiness.

But we can not leave aside the seventh truth:

7. Happiness is not a destination

IT’S THE WAY!

Be very productive, but don’t fall into the trap of not living your life today, hoping that in the future you will be freer and then you can be happy.

And the eighth and last truth is:

8. If it were easy, everyone would be doing it

This sentence goes for everything in life, but let’s focus on the productivity issue here: procrastinating is more comfortable, so everyone delays.

Not mastering your own time is more natural, not a coincidence it’s a common situation.

To overcome this kind of difficulty it’s crucial to work on your life purpose, again, every successful person knows exactly what are they meant for.

If you need help finding your purpose in life, shoot us an email and let’s begin a new life.


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The 10 Timeless Principles of Good Design by Dieter Hams https://elumina.me/10-principlesgood-design-dieter-hams/ https://elumina.me/10-principlesgood-design-dieter-hams/#respond Thu, 21 Feb 2019 11:05:54 +0000 https://elumina.me/?p=2048 There’s no doubt Dieter Rams is one of the most influential designers of all time. As a result, every design blog has at least one article about Dieter Rams’ 10 Timeless Principles of Good Design, we are no different. Above all, it’s worth to see them again. Here’s a scene from “Rams,” Gary Hustwit’s new […]]]>

There’s no doubt Dieter Rams is one of the most influential designers of all time. As a result, every design blog has at least one article about Dieter Rams’ 10 Timeless Principles of Good Design, we are no different.

Above all, it’s worth to see them again. Here’s a scene from “Rams,” Gary Hustwit’s new documentary:

For the record here are Dieter Rams 10 Commandments:

Everything interacts and is dependent on other things. Therefore, we must think more thoroughly about what we are doing, how we are doing, and why we are doing.

Dieter Rams

Good design is:

  1. INNOVATIVE
  2. MAKES A PRODUCT USEFUL
  3. AESTHETIC
  4. MAKES A PRODUCT UNDERSTANDABLE
  5. UNOBTRUSIVE
  6. HONEST
  7. LONG-LASTING
  8. THOROUGH DOWN TO THE LAST DETAIL
  9. ENVIRONMENTALLY-FRIENDLY
  10. AS LITTLE DESIGN AS POSSIBLE
Design Principle - Back to simplicity, back to purity. Elumina
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Summary of “The Power of Habit” by Charles Duhigg https://elumina.me/summary-of-the-power-of-habit-by-charles-duhigg/ https://elumina.me/summary-of-the-power-of-habit-by-charles-duhigg/#respond Thu, 14 Feb 2019 16:35:20 +0000 https://elumina.me/?p=2030 This ebook is a summary of the lessons learned from the book “The Power of Habit.” It doesn’t replace the book, but it offers a quick way to get started in any habit related quest. By reading this summary of “The Power of Habit”, you will: Understand how our brain works and what are the […]]]>

This ebook is a summary of the lessons learned from the book “The Power of Habit.” It doesn’t replace the book, but it offers a quick way to get started in any habit related quest.

By reading this summary of “The Power of Habit”, you will:

  • Understand how our brain works and what are the neurological aspects that prevent us from abandoning old habits;
  • Learn to change old habits;
  • Create new habits to reap new results in different areas of life (such as health, relationships, finances, nutrition, studies, etc.)

Author: Roberto Simões
Files: Epub & PDF
Number of Pages: 23
Reading Time: aprox. 15 minutes
Size: 2.5 mb

Summary of “The Power of Habit” by Charles Duhigg
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6 tips for how to read faster and remember everything https://elumina.me/6-tips-read-faster-remember-everything/ https://elumina.me/6-tips-read-faster-remember-everything/#respond Sun, 25 Nov 2018 22:11:50 +0000 https://elumina.me/?p=2012 In recent years, I have tried various techniques to optimize my reading and achieve three goals: read fast, understand what I’ve read and to remember everything. We all have hectic lives and almost never have time to read. In fact, we always have those moments that we are not doing much. when we are in […]]]>

In recent years, I have tried various techniques to optimize my reading and achieve three goals: read fast, understand what I’ve read and to remember everything.

We all have hectic lives and almost never have time to read.

In fact, we always have those moments that we are not doing much.

  • when we are in a waiting room
  • waiting for someone who is late
  • on the train going to meet friends
  • commuting
  • or before bed

If we add up all this, we realize that we have some free time that we can use to read instead of browsing social networks, games or just complain about life 🙂

“There is only one good, knowledge, and one evil, ignorance.”

Socrates

1. Have a dedicated place

I chose a place in my house dedicated to reading. This means that when I go to a particular part of my home, my brain knows that it is time to read.

In the book “The Power of Habit: Why We Do What We Do in Life and in Business,” Charles Duhigg calls this a “Cue.”

One of the most useful habits you can develop is to train your brain to do something when you see a site.

My table reminds me of working, my bed – sleeping, and if I want to run I leave my running shoes next to the door.

2. Prepare yourself before reading

One thing that has dramatically changed my understanding and the speed of reading is before I start a new book, I try to extract the maximum information from its summary.

I also search on Youtube the book reviews. That way, I don’t go into it totally unprepared.

3. Use multiple senses

This tip, in my opinion, is the most important. I use the audiobook at 2x speed, while I follow the physical book.

Books have an average of 300 pages. Many of us are intimidated by its size. But if we use the audiobook, at 1x speed, we notice that it can be read in 9 hours. It doesn’t seem so hard anymore, does it?

What if we use the audiobook at 2x speed? The book can be read in 4.5 hours. Fantastic, isn’t it? This simple fact significantly stimulates our willingness to get started.

Besides, you use 2 senses: viewing, and listening.

6 tips for how to read faster and remember everything - Audiobook

Audiobooks help you to read faster

Researches within the field of learning have shown that some people are more visual, others more auditory, or more kinesthetic.

The more sences we use in the learning process, the better results we get.

Another benefit; it forces you to stay focused. When you are just reading it’s easier to get distracted with outside noises.

And if you want to have a paperless life like me, buy the ebook and use the iOS / Android app called Voice Dream. It converts the text into speech, allowing you to see the words/phrases while listening to the audio.

4. Make strategic pauses

In those parts of the book that are important to you, stop and reflect on the possibilities of using it in your life, connect the new information to old information.

And in those AHA moments, it’s better to make a pause. Maybe you’d go for a walk, or do something else. Because these are the points that will really resonate in your head and make you evolve.

5. Organize the information

The person who says he knows what he thinks but cannot express it usually does not know what he thinks.

Mortimer J. Adler

Here I use mainly 2 techniques:

  1. I outline and summarize the essential parts of the book.
  2. At the end of each chapter, I make a mind map, where I simplify all the critical information of the book, forcing me to link one theme to another. It’s easy to review it later. Plus, as a designer, it’s the kind of task I happily make.

6. Articulate what you’ve learned

Review your notes and mind maps regularly, try to explain the content of the book to others, make connections with other information you previously acquired, and especially, try to apply the new knowledge into your life.

I never allow myself to hold an opinion on anything that I don’t know the other side’s argument better than they do

Charlie Munger

Because in the end, the important thing is not the number of books you have on your shelf, but all that you’ve learned and transformed into wisdom through reflections and actions.

Do you have more tips on how to read better? Share with us.


And I also would like to share the books that changed the way I think, live, and work. Please share with us yours.

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Exclusive Freebie: 3 Free Pinterest Mood Board Template Pack https://elumina.me/exclusive-freebie-3-free-pinterest-mood-board-template-pack/ https://elumina.me/exclusive-freebie-3-free-pinterest-mood-board-template-pack/#respond Tue, 09 Oct 2018 07:16:30 +0000 https://elumina.me/?p=1984 Summer is gone! I took time of my Berliner sunny day to share something very inspiring with you guys: This awesome Pinterest Mood Board Template Pack. Inside the pack, you’ll find 3 easy to edit, fully customizable templates. It is the perfect promotional tool for designers, bloggers, architects, fashion designers, and other creative professionals! Furthermore, […]]]>
Download for free this 3 Pinterest Mood Board Template pack. It's the perfect promotional tool for designers, bloggers, and other creative professionals!

Summer is gone!

I took time of my Berliner sunny day to share something very inspiring with you guys:

This awesome Pinterest Mood Board Template Pack.

Inside the pack, you’ll find 3 easy to edit, fully customizable templates.

It is the perfect promotional tool for designers, bloggers, architects, fashion designers, and other creative professionals!

Furthermore, it allows you to share your vision with your colleagues, clients, and your audience.

The Pinterest Mood Board Template pack:

  • 03 Photoshop templates (PSD)
  • Designed for Pinterest
  • Neatly organized layers
  • Easy-to-use & customization
  • PS Smart Objects

Note: All images used in these mood board template previews are for display purposes only and NOT included in the download.


Want some more?

Check our other exclusive freebies out!

Download for free this 3 Pinterest Mood Board Template pack. It's the perfect promotional tool for designers, bloggers, and other creative professionals!
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Minimal home office, maximum productivity https://elumina.me/minimal-home-office-maximum-productivity/ https://elumina.me/minimal-home-office-maximum-productivity/#respond Wed, 03 Oct 2018 10:11:03 +0000 https://elumina.me/?p=1968 Minimalism is all about freedom, it’s about clearing clutter, making careful choices, so we can focus on what’s important, and find happiness in life. Any half-awake materialist well knows – that which you hold holds you. Tom Robbins That doesn’t mean there’s something wrong about owning things. The problem is that we tend to buy […]]]>

Minimalism is all about freedom, it’s about clearing clutter, making careful choices, so we can focus on what’s important, and find happiness in life.

Any half-awake materialist well knows – that which you hold holds you.

Tom Robbins

That doesn’t mean there’s something wrong about owning things.

The problem is that we tend to buy everything that we like or might need, impulsively, without considering its real benefits.

The average American spends 8 hours a week cleaning and dealing with stuff, rather than learning something new, traveling or enjoying family.

Having fewer possessions is to have more free time and also allows you to focus on the quality of your belongings since you spend less money on things that you don’t need.

In this post, I’m going to share with you how I organized my home office.

Setting up my home office

There’s no rule for the ideal home office. The first step is to consider your requirements for working – concentrating on what’s essential to your workflow.

Some people might need lots of pens and papers while others, professional speakers.

After setting up some different home offices for myself (below you see 2 of them), I’m gonna share my ideal workspace:

The Room

I live in a studio apartment, however, if you have multiple rooms, choose one that gets sunlight. Working in a bright room definitely increases productivity.

As Berlin is dark 5 months per year, the solution for me was to put a big mirror against the window. It made the room brighter and more spacious.

As a minimalist, I discard everything that distracts me, so that’s why in my home office I don’t have fancy posters and family pictures.

While neutrals and grey tones are a hallmark of the minimalist movement, I tried to insert some bright, colorful spots to the furniture to take away the boredom of the space.

Desk

There’s one mandatory requirement for choosing a proper desk: it must balance between accommodating all your essential working tools and fitting well in your room.

The second requirement is ergonomics. I strongly recommend that you buy a sit-stand desk, because studies are showing the many benefits of standing up during the workday.

I don’t need a big desk, because I have only a computer as my essential tool and I’m trying hard to go paperless as well.

As soon as I arrived here in Berlin, I bought an Ergotron WorkFit-P Sit-Stand Workstation which fits in both requirements, and it’s portable – if I have to move to another city, or even another country, it’ll be easy to take it with me.

After a couple of months using it along with a MacBook Air, I realized that I was going to stay for a long time here and I extended my renting contract for 2 more years. It was time to build a good working space.

I bought a real sit-stand desk, it has 120 x 80cm and fits perfectly into my small room.

A minimal home office is about clearing the distractions and focusing on the ergonomics, boasting your creativity and productivity.
Working at my home office in a sit-stand desk

Chair

This is a no-brainer, after using a Herman Miller chair, you will never want anything else. In Brazil, I have a Mirra Chair.

Yes, it’s an expensive chair, but it has 10 years warranty, and it’s a piece of art regarding ergonomics.

For my new home office, I bought the Sayl model, which is less expensive but it’s also very flexible and durable.

A minimal home office is about clearing the distractions and focusing on the ergonomics, boasting your creativity and productivity.
Working at my home office – Sayl Chair

Computer

If a computer is as essential for you as it is for me (I bet it is), you should have the best notebook on the market. And no, not a desktop computer, a laptop.

A laptop gives you freedom, you can do your work in a coffee shop, you can visit your clients, and most importantly, you have the flexibility to travel and keep working.

That’s why I replaced my MacBook Air with a MacBook Pro 15” (now I have the 2017 MacBook Pro).

It has the maximum memory available (16gb) and proper storage (512gb SSD), the retina display is just perfect, and it’s the biggest screen that Apple offers.

But you will agree with me, working on a laptop is not comfortable.

The size of the screen matters especially for those who work in the creative field. That’s why a bought a Dell 27” 4k display monitor. It’s the best cost-benefit in the market.

Another benefit of having an external display, as my home office is my living room, it allows me to watch movies on a bigger screen!

Other devices

I must have a backup system, and you should have one as well.

I have an Apple’s AirPort Time Capsule that works as my Wifi router and also makes automatic daily backups from my computer.

As soon as I finish a project, I back it up on my Western Digital My Passport 3TB and delete it from my computer.

Monthly I back the WD Passport content to the Time Capsule.

How’s your home office?

Feel free to share with us pictures and a description of your workspace, we have a great home office inspiration post.

Maybe we can add your home office there.

Minimalism references

PS: I’d like to thank Tatiana Bastos for the pictures!


A minimal home office is about clearing the distractions and focusing on the ergonomics, boasting your creativity and productivity. Check it out how I planned my workspace. - Elumina.me
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What if your favorite superhero was born in the sixteenth century? https://elumina.me/favorite-superhero-in-the-sixteenth-century/ https://elumina.me/favorite-superhero-in-the-sixteenth-century/#respond Thu, 20 Sep 2018 11:16:55 +0000 https://elumina.me/?p=1914 You probably have your favorite superhero, since the mid-1930’s they became trendy. History shows that the 16th century was rich regarding interesting personalities and remarkable facts. How would be if some of our favorite characters – including villains – were born at that time? In an interesting exercise, the photographer Sacha Goldberger used some techniques […]]]>

You probably have your favorite superhero, since the mid-1930’s they became trendy.

History shows that the 16th century was rich regarding interesting personalities and remarkable facts.

How would be if some of our favorite characters – including villains – were born at that time?

In an interesting exercise, the photographer Sacha Goldberger used some techniques to compose portraits of some famous names in pop culture.

I hope you find your favorite superhero here:


Want some more?

Check out this devoted designer that created a poster for each day of the year

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Exclusive Freebie for Webdesigners: Mnmal-One Jekyll Theme https://elumina.me/freebie-for-webdesigners-mnmal-one-jekyll-theme/ https://elumina.me/freebie-for-webdesigners-mnmal-one-jekyll-theme/#respond Wed, 12 Sep 2018 16:22:59 +0000 https://elumina.me/?p=1871 Mnmal-One is a minimalist one page Jekyll theme with sleek typography, abundant white-space, and carefully crafted code. It allows designers and developers to start a new website for any kind of client with ease. If you never used Jekyll before, I highly recommend you to try. It’s easy to use and gives you total control […]]]>
Mnmal-One is a minimalist one page Jekyll theme with sleek typography, abundant white-space, and carefully crafted code. Kick start your new website now!
Mnmal-One is a minimalist one page Jekyll theme with sleek typography, abundant white-space, and carefully crafted code. Kick start your new website now!

Mnmal-One is a minimalist one page Jekyll theme with sleek typography, abundant white-space, and carefully crafted code.

It allows designers and developers to start a new website for any kind of client with ease.

If you never used Jekyll before, I highly recommend you to try. It’s easy to use and gives you total control on your code.

Check out the live demo.

Mnmal-One Jekyll Theme Features

  • You won’t need to touch CSS files! Mnmal-One offers CSS classes for colors, spacing, typography, and a flexbox grid system (Bootstrap 4 inspired)
  • Well designed SVG icon set
  • Smooth Scroll
  • Fully responsive
  • Lightbox image gallery
  • Lightweight theme: only 98kb CSS and 28kb vanilla JS (if used with Lightbox enabled).
  • Google Fonts support
  • Htaccess: If you use Apache Server to host your website, this file will take care of your resources compression (gzip), and browser caching
  • Gulp workflow:
    • SASS: compiles, prefixes, and minifies your SASS files
    • Critical: adds critical CSS to <head> to rank better on Google Page Speed Insights
    • JS: Uglifies and minifies Javascript Files
    • HTML: Removes comments and minify Html
    • Browser Sync: Reloads your browser when you change the code.
    • Splits Development and Production environment
  • Jekyll Plugins:
    • Jekyll-SEO-tag: adds metadata tags for search engines and social networks
    • Jekyll-sitemap: sitemap.xml generator, already removing categories and tags from it

This freebie is part of our Exclusive 100% Freebie Club.


Mnmal-One is a minimalist one page Jekyll theme with sleek typography, abundant white-space, and carefully crafted code. Kick start your new website now!
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A Bunch of Fashion Collages – part 2 https://elumina.me/a-bunch-of-fashion-collages-part-2/ https://elumina.me/a-bunch-of-fashion-collages-part-2/#respond Mon, 16 Jul 2018 15:09:15 +0000 https://elumina.me/?p=1727 We have the pleasure to announce today’s Inspirational Brunch is all about Fashion Collages, or Collage Art in Fashion Editorials. Last year we brought you some great artists, and this year isn’t different. Enjoy! Flavia Calandria Ernesto Artillo for Oysho & Lane Crawford Studio Selman Hosgor Want some more? Check out the first part filled […]]]>

We have the pleasure to announce today’s Inspirational Brunch is all about Fashion Collages, or Collage Art in Fashion Editorials. Last year we brought you some great artists, and this year isn’t different. Enjoy!


Flavia Calandria

Awesome fashion collages, collage art in fashion editorials. From fashion design collages to contemporary collage artists making collages for fashion.

Ernesto Artillo for Oysho & Lane Crawford


Studio Selman Hosgor

Awesome fashion collages, collage art in fashion editorials. From fashion design collages to contemporary collage artists making collages for fashion.

Want some more?

Check out the first part filled with more awesome fashion collages.

Awesome fashion collages, collage art in fashion editorials. From fashion design collages to contemporary collage artists making collages for fashion.
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A Bunch of Beauty Products Minimalistic Brands https://elumina.me/inspirational-bunch-beauty-product-minimalistic-brands/ https://elumina.me/inspirational-bunch-beauty-product-minimalistic-brands/#respond Fri, 01 Jun 2018 11:00:12 +0000 https://elumina.me/?p=1715 Get inspired by the second part of our inspirational bunch series. Featuring some of the best beauty products minimalistic brands and packaging. Take a look in your bathroom. Probably you will see vibrant, busy beauty packaging or something a bit chicer? If you are a decluttered minimalistic designer, it’s no surprise that the aesthetic of […]]]>

Get inspired by the second part of our inspirational bunch series. Featuring some of the best beauty products minimalistic brands and packaging.

Take a look in your bathroom. Probably you will see vibrant, busy beauty packaging or something a bit chicer? If you are a decluttered minimalistic designer, it’s no surprise that the aesthetic of your beauty products packaging seems to be just as important as the product itself.

Let’s cut the bs*** and dive into beautiful minimalistic brands and packaging.


Snejana Hill Cosmetics


Hempiness


Aluvia


Want some more?

Check out the first part of this inspirational bunch

Get inspired by the second part of our inspirational bunch series. Featuring some of the best beauty products minimalistic brands and packaging.
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What do designers have to do with the world’s problems? https://elumina.me/what-do-designers-have-to-do-with-the-worlds-problems/ https://elumina.me/what-do-designers-have-to-do-with-the-worlds-problems/#respond Mon, 11 Sep 2017 17:00:22 +0000 http://elumina.me/?p=1628 The world is upside down. When you watch the news, it looks like the 3rd World War is coming. You see your foreign friends being discriminated more than ever. You get anxious and sometimes depressed. The big question is: what can I do? Looking for the cause In 2005, a study conducted by Arizona State […]]]>

The world is upside down. When you watch the news, it looks like the 3rd World War is coming. You see your foreign friends being discriminated more than ever. You get anxious and sometimes depressed. The big question is: what can I do?

Looking for the cause

In 2005, a study conducted by Arizona State University concluded prejudice is hard-wired into the human brain through evolution as an adaptive response to protect our prehistoric ancestors from danger.

“By nature, people are group-living animals… It was adaptive for our ancestors to be attuned to those outside the group who posed threats such as to physical security, health or economic resources, and to respond to these different kinds of threats in ways tailored to have a good chance of reducing them”. Says Steven Neuberg, ASU professor of social psychology, who authored the study with doctoral student Catherine Cottrell.

If by nature, we use prejudice to protect our group, the actual moment doesn’t help at all. Jobs are disappearing because of technology. Very soon we will be living together with robots powered by AI, they will do all the hard work for us. This fact is causing a lot of stress; people are afraid of their future.

Security goes down

Prejudice goes up

But, is there a solution?

Definitely yes! And definitely with technology. The point is that technology is solving all our problems related to our health and economic resources.

For the first time in history, we are about to have enough resources for the whole humanity. We don’t need to protect our group’s food, energy; our basic needs soon will be abundant.

Technology is also liberating us from the dirty, meaningless jobs.

We shouldn’t be living in the economy of scarcity anymore; We have the chance to live in peace!

This complicated process of changing society can take a long time. But we have a solution to accelerate this process; it’s called: the internet.

On the web, information can spread at the speed of light, but it needs our participation.

Political billboard in Berlin. Design activism
The digitalization changes everything. When does politics change? – Asks one candidate in Germany.

We should be more aware of politics, economy, technology. We should be thinking how we are going to rearrange our political system, society, and economy.

Read this interesting article. Watch “Banking on Bitcoin” on Netflix.
Do you know anything about Blockchain?

Start thinking about these themes. Share and discuss.

How can designers help?

Graphic design activism started a long time ago in the 1860s with the Suffragette movement. The voices of graphic designers regularly bubble up during times of social and political change. Recommended book: Design Activism by Alastair Fuad-Luke.

If you feel you should do something about it, you can start side projects to spread this kind of information. Find your tone. You can be more explicitly like Emory Douglas, or funny like Banksy.

design activism: suffragette movement
Dunston-Weiler Lithograph Co., New York, Collection of Steven H. Jaffe
design activism - Cinismo Ilustrado
Cinismo Ilustrado
design activism - Emory Douglas
Emory Douglas in 1969
design activism - sexuality
ViralNomad
design activism - fight poverty
Beeroot
Design activism - Banksy
Banksy

But for many people, politics, society, and economy are not exciting topics. If that’s your case, craft your art around love.

“It’s already been sung, but it can’t be said enough. All you need is love!” – Loveboat Captain, Pearl Jam.

Be part of projects like We Stand Together. Or do something like our Kiss Fun Facts project, to remember people of things that matter most: love, compassion, collaboration.

Spread beauty, love, and information.

I leave you with a big


The world is upside down. When you watch the news, it looks like the 3rd World War is coming. You see your foreign friends being discriminated more than ever. You get anxious and sometimes depressed. The big question is: what can I do?
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