So you’re still battling to achieve your New Year’s Resolutions? It’s time to develop a consistent marketing act!
This essential marketing checklist will help your creative business reach the stars. Here’s how:
1. The First Question to Ask Yourself: Do You Do it Out of Love? Then Go and Show ’em! To Network is a Must.
And more, are you happy doing what you do? I mean, there’s an excellent chance you are, if you chose to work as a creative professional. At least according to the statistics: 4 in 5 designers are super happy with their jobs. But only 1 in 5 works independently. It does take lots of guts to set on a solo adventure.
As you already chose that, try and remind yourself every day of your reasons.
Then, go network! If you do attend events, you must do it having the right attitude. As such, when approaching new prospects, you ought to be enthusiastic and benevolent about your work and services. Self-consciousness should not play a major role here: show what you came for, and what you’re capable of. Don’t worry whether you’re harassing your possible clients. Neither be unthankful when people express enthusiasm for your work, even if they’re looking into it for a future, not immediate collaboration.
2. Online Marketing is Seriously Important, and There are Plenty of Tools to Help You
The first thing to define, if you haven’t yet, is your Unique Selling Proposition. It will be what’ll better indicate your value as a creative. Now, if you are not a huge fan of Social Media, just hear me out: you could totally use it in your favor to build a network that will have you meet more prospects.
Are you an active Twitter user? Have you ever thought of sharing those super useful articles you read when you’re (errrr…) commuting? Or if you’re more like a visual person, Pinterest serves not only as a kick-ass database for all that you want to save but by Pinning consistent stuff, your profile will eventually become a Super Searching Engine.
Also, there are a couple of options if you’re still not ready to self-host your website: WordPress offers many free portfolio themes, and you should have your Behance portfolio always updated. It’s currently the best way to broadcast your creative work. But don’t forget to give some love to your LikedIn profile, which is equally important. After all, many prospects won’t be as familiarized or active in the Creative World.
Last but not least, if you do own a homepage, make sure you create a landing page designed to convert clients. It should contain a straight-to-the-point headline describing your business and your niche, a simplified chart outlining your services and an easy-to-find contact form.
3. Block Half an Hour of Your Day to Perform Your Marketing Duties. Systematically Every Day.
You should always: Network, Follow-up, Keep in Touch. How?
- Using Social Media to search for new prospects.
- Attending events and meet-ups in your niche.
- Staying in touch with everyone that you’ve already touched bases, also by Social Media.
- Developing a kick-ass marketing email newsletter.
- Go through the cards you have gathered from people you’ve met in events, or in meet-ups, and connect with everyone on LinkedIn. Also, follow them on Social Media. If they are creatives as well, chances are they have a Behance profile. You can then follow them there, appreciate and once in a while, share their projects. Teaming up with other creatives is proven to be amongst the best ways of generating a better client pool.
The idea is to follow-up and to keep in touch with potential prospects with whom you already had the first contact. And furthermore, to perform those actions repeatedly. Consistency is a very efficient way of building trust. By showing up in a particular frequency, your message will be: “Hey, I’m here whenever you need me.”
That is the golden rule of Marketing: to build relationships. And that is what this checklist is for. To help you develop a marketing habit that will lead you to an equally consistent client pool.
Consistency is a very efficient way of building trust. By showing up in a particular frequency, your message will be: “Hey, I’m here whenever you need me.” That is the golden rule of Marketing: to build relationships.